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June 17, 2014



Spot on Jason.


The numbers are really staggering on the film side. The studios don't have access to ANY of their customers. In fact, they don't even call them customers - they are movie 'goers'. There isn't a position at any of the studios (or networks ) of VP CRM. There were 1.2 billion tickets sold and they don't have a CLUE - or email, or phone, or name. And there certainly isn't a dedicated database that (god forbid) the studios would be able to 'share'.

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