I watch a lot of television. I see a lot of movies. I listen to a lot of music.
Access to that content in a place-shifted and time-shifted world has only increased the amount I spend with media.
I subscribe to Netflix, Hulu, and Spotify. I rent stuff off of iTunes. Use Amazon Instant Video's Prime Access. I use tons of "TV Everywhere" apps from HBOGO to Showtime Anytime. I rarely buy (though looks like I'll be buying Thom Yorke stuff for a while), but then again, I believe we will live in a future of access not ownership.
Most of these products deliver their content via streaming
As my friend, Bob Lefsetz, recently said: "Streaming won."
Of course, streaming requires that you have a really fast mobile connection or wi-fi. And whether you believe it or not, we don't live in a completely wi-fi world yet. Data connections, while getting better, can be shotty depending on where you are: Try making a phone call or getting a data connection reliably on where I spend weekends, it will make you grind your molars. Oh, poor me, I know. #firstworldproblems.
That said, I love my tv, movies and music and want them when I want them.
My music service Spotify has a content sync functionality that deals with this issue. I choose the songs, playlists or albums I want synced offline, and when I'm taking my morning walk (where I think a lot and make mental lists of those that wronged me), the tracks don't cut out because of AT&T: "The nation’s fastest 4G LTE network. All backed by our 100% dedication to quality and service."
Simple. Easy. Totally useful.
I travel a lot. I am on a plane constantly. Gogo Inflight internet is great for e-mail, not awesome for web and non-existent for streaming media. It is getting better, but I have to download before I board to watch up in the air. Just one use case.
I want the ability to sync the movies or tv I want to watch within Netflix or Hulu (or any service) for mobile usage when I don't have good coverage or none at all. I would even pay extra if I had to. And don't give me content protection excuses. It's relatively simple.
When speaking to my friends at these services the answers are:
- Not worth it, mobile connections and wi-fi will get better before we can get rights
- Users have't asked for it
- Just another set of rights we need to get and it can be cost-prohibitive
And content guys?
- They can't stand rental
- Want us to buy more
- Haven't totally accepted the access economy as they speak of revenues past
Downloading is dying, "streaming won", and yet we are in a no man's land of not always being connected (at least for bandwidth hogging media).
"In a world" (say it in a movie trailer voice) where I have to watch live TV, use a DVR, multiple VOD services and my Slingbox to get all the video I want: if I could have just one functionality it would be offline syncing of selected video content.
So, Netlfix, Hulu, HBO, Amazon, Showtime and others, whaddya say?
- JH
yes ita about access than owenship. but the type of interaction differs on different screen size. At home and on the go with car you dont interact actively with your screen. multitasking or dancing with songs is something that you need. I use Bose SoundTouch a lot. There it is also about access but passive access is needed. never forget the an appeal to emotions rather than technology dictating the solutions. Future needs to be more human. Check out new of way interaction , a new music discovery service http://youtu.be/aKul2Nab9iU. They are solving the need of context in more human way rather than browsing through bloated text you simply need to browse visuals.
Posted by: Shefali Mitra | January 24, 2014 at 10:23 AM